A recent trip to the chiropractor helped relieve an ongoing pain in my neck (no hidden meaning here...it was purely physical!) and provided some food for thought. It seems as if that is a regular occurrence for me: seeing a lesson in the most unusual circumstances that can be blog material. Now having the discipline to write it down is my ongoing challenge, but I press on.
I thought, how many of us received an "adjustment" in our pre-planning preparations? I knew if I didn't visit the chiropractor before starting school, I wouldn't take the time once I got really busy with the new year's activities. And I'd go on in pain, uncomfortable, self-medicating, and maybe even voice a complaint to whoever is within earshot. In other words, not my usual fun self to be around. But having taken care of the problem, gotten my neck (and of course they find many other T-something or others needing to be aligned) snap, crackle and popped back into place, I could face the year relatively comfortable and raring to go.
So did you get some things put back into place upon greeting your media centers/classrooms/new staff/old staff? Reminders of your goals and mission and vision? Or did you start in alignment and had things throw you out of whack: what? I have lunch duty? I'm teaching what? There's no room in the schedule or calendar for my favorite little whatever? Passwords for my 200 Kindergarten students?
There's nothing like starting a new school year for getting our priorities back in alignment. We've had a few weeks (AKA Summer Vacation) to consider changes we want to make, reading blogs, gleaning ideas from Pinterest, etc. and can start fresh and new...one of my favorite things about being a teacher. Putting our behind in our past, or our past in our behind (thanks Pumbaa and Timon), we can take on a new set of students and other customers in our nice clean classrooms/ media centers/learning commons/spaces, etc. And remaining flexible to whatever else might come our way can keep us from getting "out of joint." Remember why you're there. It's not about you. We're preparing our students for life, not killing time until retirement. These aren't just bumper sticker phrases. We have to embrace it and do it.
I hope your year gets started on the right foot, or left foot if that's what the chiropractor prescribed! Just remember to take care of yourself to stay in alignment and stay grounded, Friends!
"Check in" with the Grounded Librarian for a message of encouragement and inspiration with a dash of humor!
Sunday, August 23, 2015
Monday, June 15, 2015
Why are you where you are?
Friends,
A recent conversation with some students gave me pause for reflection that I wanted to share. Here's what happened:
An annual event in our district is a Battle of the Books for fourth grade. I accompanied our team of 4 girls to the downtown Convention Center for the district finals. It is quite an exciting experience for our students, who rarely get out of their neighborhoods. So I try to make it as fun and prolonged as possible. On our way back to school, we stopped at a local ice cream stand, which is practically a historic landmark for our area. A treat for all! A dipped ice cream cone at 10:30 in the morning! After returning to school, I was talking to some other 4th grade girls about how our school's team did in the Battle. However, they were even more interested in the fact that we stopped at Bo's for ice cream on our way back to school. I remarked that I'd never been there and loved it. "We love that place!" "We go there all the time!" "I love everything they have!" "But why haven't you ever been there, Mrs. Penvose?"
I said I'd never been because there are places closer to my house where I go for ice cream, etc. "Don't you live around here?" "Well, I'm not far, but I live in _______________ , which is only 20 minutes away." They seemed shocked.
"And you teach here?" "Yes"
"Why do you come clear over here?" "It's really not that far...and besides, you girls are here!"
"Why don't you teach at ________________ or a better school?" (ouch!)"Yes, Mrs. P, it's too rough here!" "But I don't want to teach at ________________...I love it here!"
They didn't quite know how to respond to that, but I was left with such sadness. They had such a low opinion of our school and probably felt the teachers were of the same opinion. In the past we have had a high turnover, and I realized the students might take it personally. There was no continuity, no sense of knowing all of their teachers, or having that bond in knowing they could go visit a previous teacher to make that school connection. These girls just didn't know that some of us teachers, for the most part, choose where we teach and that some of us really DO want to be here!
What message are you giving your students? That you're at your school because you like them, or because you don't have a choice? Because it's convenient? Are you putting your time in until a "better" school opens up? Or that your current school IS the place where you WANT to be...or more importantly, that your kids are the ones you WANT to teach and are the ones you CARE about? In a time when things are more fragmented and uncertain, we need to let the students know that they're loved and accepted, no matter what the school situation or climate....and we must communicate that in every way and speak proudly of our school, not disparagingly. To use an expression we've heard a few times at my school this year, "Students don't care what you know until they know that you care".
Our school is a home for many of my students. Within the school, the place that gives students a warm feeling is our media center. It is unique to the rest of the building and easily draws students into it to see the many gifts it has to offer. Let's warmly welcome them and assure them that we have a gift we freely want to offer each and every one of them. It'll help keep us grounded!
Sunday, March 1, 2015
Indispensable to Who? (or is it Whom?)
My older brother posted a posthumous Happy Birthday to my younger brother John, who passed away last year. He would have been 55 today. Wait, I thought, 55? No way, because I'm 5 years older than him. So that would make me.... never mind! Once in a while we get a wake up call like that. Reality. What are we doing with our life? Are we still making a difference? Who are we influencing and in what way? Do we matter or are we replaceable?
Our Media Specialists have been studying Doug Johnson's book "The Indispensable Librarian" this year and it has given us plenty of food for thought and fodder for discussion. We like to think that we are irreplaceable in our jobs, but life is fragile and we are learning that the lives we touch are more important than some of the stuff that we pursue. I'd rather hope that I'm the Indispensable Wife, Mother, Grandmother, Friend, etc. The people I reach in my job are more important than some of the stuff I tend to focus and spend my time on. Not to diminish the value of what I do daily, with lessons, projects, pursuing grants and other materials to improve the experiences of our students and craft of the teachers, but in the end, I want to have made a difference in their lives with the human factor.
While I can agonize over the rigor of my library lessons, my heart is lifted as I stand on dismissal duty at the intersection I call "The Perfect Storm": K, 1, and 2 meeting 3, 4, and 5. The Kindergarten students, following months of library lessons still make a rolling motion with their arms and say "round and round across the ground, making a thumping, bumping sound" from our October lesson on "The Runaway Pumpkin"...and I love it! So if that's all they remember, ok with me... they remember something fun from the library!
We're in unique positions as Media Specialists or Librarians. We affect all of the students of our schools, not just 18 or 24 or whatever the class size du jour is. And we influence all of the teachers, some parents, district officials and more. What's your message? How about letting them know that they are important, listened to, cared for, respected and supported. You know, the stuff you appreciate from the higher ups!
Let them know that THEY are indipensable to YOU!
Our Media Specialists have been studying Doug Johnson's book "The Indispensable Librarian" this year and it has given us plenty of food for thought and fodder for discussion. We like to think that we are irreplaceable in our jobs, but life is fragile and we are learning that the lives we touch are more important than some of the stuff that we pursue. I'd rather hope that I'm the Indispensable Wife, Mother, Grandmother, Friend, etc. The people I reach in my job are more important than some of the stuff I tend to focus and spend my time on. Not to diminish the value of what I do daily, with lessons, projects, pursuing grants and other materials to improve the experiences of our students and craft of the teachers, but in the end, I want to have made a difference in their lives with the human factor.
While I can agonize over the rigor of my library lessons, my heart is lifted as I stand on dismissal duty at the intersection I call "The Perfect Storm": K, 1, and 2 meeting 3, 4, and 5. The Kindergarten students, following months of library lessons still make a rolling motion with their arms and say "round and round across the ground, making a thumping, bumping sound" from our October lesson on "The Runaway Pumpkin"...and I love it! So if that's all they remember, ok with me... they remember something fun from the library!
We're in unique positions as Media Specialists or Librarians. We affect all of the students of our schools, not just 18 or 24 or whatever the class size du jour is. And we influence all of the teachers, some parents, district officials and more. What's your message? How about letting them know that they are important, listened to, cared for, respected and supported. You know, the stuff you appreciate from the higher ups!
Let them know that THEY are indipensable to YOU!
Tuesday, November 11, 2014
It's What We Do!
I was recently invited to be a "guest speaker" at my grandson's daycare during Community Helpers week. An honor! I packed an assortment of hats that we use on the Morning Show and went to the day care to present as a Librarian and describe the many hats we wear. It was nice to know that my skills could be utilized beyond my school and library.o
So I'd put a different hat on, and then read a story, telling how that hat related to what I do as a Librarian. One of the best books that I use, related to my job overall, is "Buy My Hats" by Dave Horowitz. At the end of it all, the teachers were amazed at how attentive the children were.
"They usually won't sit still for more than 2 stories and you had them wanting more after 5 stories! Amazing!" I just smiled and said, "Well, it's what I do!" Keeping a group of kids captivated with a story, adding some silly costumes, being a big ham, engaging kids with some cool stories. Yes, it's what I do! A small part of my job as a school librarian, but it's what I do.
Maybe I don't get to do it as much as I'd like anymore, without a pre-test, questioning, post-assessment, exit tickets, etc. for storytime, but it's still a skill I have in my bag of library tricks! As Liam Neeson said in "Taken", "... what I do have are a very particular set of skills, skills I have acquired over a very long career."
Maybe I don't get to do it as much as I'd like anymore, without a pre-test, questioning, post-assessment, exit tickets, etc. for storytime, but it's still a skill I have in my bag of library tricks! As Liam Neeson said in "Taken", "... what I do have are a very particular set of skills, skills I have acquired over a very long career."
As our jobs and libraries change, we maintain and acquire more and more skills which are unique to our profession. Don't lose heart that you can't use them all the time or even at all for the time being. You never know when they'll come in handy! Don't feel as if your skills are obsolete or not appreciated. Hone them, improve on them, add to them and have them ready when there might be a need. Sometimes we equate not having our skills used or asked for as not being appreciated. But what are we doing to let people know that we have them? Or how are we modifying them to suit the current needs of our schools?
Are we bemoaning the fact that we can't tell stories anymore, or are we seeing how to work those skills into being a 21st Century Librarian? Are you blaming the "system" and efforts to evaluate your performance for not being the good old-fashioned librarian that you got into the business for, or are you trying to change into the librarian who people can count on to be the professional who seeks not your own agenda, but what's best for the children and the school.
My school has had 3 different Principals in 3 years. Their leadership styles have all been very different, along with how they viewed my role, the place of the media center and my participation in the school's leadership team. With each administration I had I had to sit back at first, reflect on why I was there, and ramp up my efforts to promote what the library has for them and the students. To paraphrase "The Godfather", "It was business, not personal."
So as I said to the day care teachers, "It's what I do". This week, you'll be faced with situations that challenge your feelings or security, but remind yourself of the bigger picture and what you know you offer to the students. It will help you stay grounded. Come on, folks, it's what we do!
Monday, October 20, 2014
Flea Market Finds!
Ahh October! Crisp weather, changing leaves, apples and cider, pumpkins and pumpkin spice latte...wait, I'm in Florida....how about 80 degrees in the afternoon and wearing orange t-shirts and flipflops? Oh well, as a former resident Yankee, I still remember the beauty of this time of year. And I'm adding pumpkin pie spice to my morning coffee...yum! But the cooler temperatures mean something else in the Penvose house: let's go to the Flea Market! Yes, the weather is bearable enough to go early on the weekend and check out the fleas. My husband LOVES the Flea Market, so our trips are more to make him a happy camper and I muster up my best supportive wife mojo and go along. However, this past weekend was more fruitful for me as we ventured to our nearby market. I found a very cool plant, Pink Powder Puff, that I'm hoping I do justice to, and 3 great books at a used book stall...and even got a teacher discount...I'm a fan!
Like the Flea Market, I like to promote promote my Media Center as having "something for everyone". And when I get there I wonder why I shop anywhere else (well, almost!). Books? Produce? Clothes? Plants? Sunglasses? Antiques? E-cigarettes (seem to be the popular item at the moment)? Eye-glass cleaner? Fishing equipment? Ad infinitum... So while I'm thinking, can I compare to such a broad offering for my customers, I'm also looking at how my Media Center merchandise, I mean books and computers and such, are featured and priced. On that front, my Media Center is ahead of the flea market. Nothing is more frustrating when shopping for stuff than not knowing the price, looking over tons of stuff on shelves that haven't been "weeded" since I was there 2 years ago, or not having the booth owner available for questions. And so as I make my way through the mess of all of the things that I know I need, I'm frustrated at not finding it very easily.
So is your Media Center from the Flea Market style of marketing, or is it well marked, up to date, and is the "owner" available if the customers have questions? It's something I think we need to be continually evaluating and reviewing. We may get our customers in the doors of our "markets" with our rich and appealing collections and activities, but how many can find their ways around, find Biscuit or Magic Tree House books on their own, know what computers to use, etc. Take a look around your space this week and see what you can do to make it more user friendly. We want our customers to leave happy with something they really want, not just "fleas".
I hope you have a great week, in whatever part of the country you are! Send me your feedback at spenvose@msn.com. Have some Pumpkin Spice coffee and Stay Grounded, friends!
Like the Flea Market, I like to promote promote my Media Center as having "something for everyone". And when I get there I wonder why I shop anywhere else (well, almost!). Books? Produce? Clothes? Plants? Sunglasses? Antiques? E-cigarettes (seem to be the popular item at the moment)? Eye-glass cleaner? Fishing equipment? Ad infinitum... So while I'm thinking, can I compare to such a broad offering for my customers, I'm also looking at how my Media Center merchandise, I mean books and computers and such, are featured and priced. On that front, my Media Center is ahead of the flea market. Nothing is more frustrating when shopping for stuff than not knowing the price, looking over tons of stuff on shelves that haven't been "weeded" since I was there 2 years ago, or not having the booth owner available for questions. And so as I make my way through the mess of all of the things that I know I need, I'm frustrated at not finding it very easily.
So is your Media Center from the Flea Market style of marketing, or is it well marked, up to date, and is the "owner" available if the customers have questions? It's something I think we need to be continually evaluating and reviewing. We may get our customers in the doors of our "markets" with our rich and appealing collections and activities, but how many can find their ways around, find Biscuit or Magic Tree House books on their own, know what computers to use, etc. Take a look around your space this week and see what you can do to make it more user friendly. We want our customers to leave happy with something they really want, not just "fleas".
I hope you have a great week, in whatever part of the country you are! Send me your feedback at spenvose@msn.com. Have some Pumpkin Spice coffee and Stay Grounded, friends!
Sunday, August 31, 2014
Storytellers or Story-Listeners?
As Media Specialists and Librarians, we are in the business of meeting needs. Needs of our students, needs of the teachers and administrators, needs of parents, community and others in our districts. It's what we do. We're good at it. We can find a book, resource, troubleshooting tip, or reading reward better than anyone else. Kind of like the old "Name That Tune"..."Yes, Billy, I can find that baseball book with the orange cover and the kids on the front with the scribbling inside in 10 minutes!". Sometimes we are so focused on meeting the needs that we lose sight of the people we are working with and why we're there. We aren't evaluated on how many distressed students we lead to the right book or magazine, we can't measure the frustrated teachers who we miraculously locate 20 copies of the same book for; there isn't data for "Number of parents who you took the time to lead to a just right book for their child when they feel lost in a sea of too much information". Yet, it's just this human factor that is so vital today.
I've been reading a life-changing book, "The Insanity of God" by Nik Ripken; one of a few on my summer reading list that somehow didn't get finished in the summer. However, it is not one to hurry through. It's the true story of a man who has extensively researched the persecuted church in nearly 60 countries. In one heart-rending story after another he tells the story of how faith survives and even flourished in places that are overcome with the darkness of sin, despair and hopelessness. One particular account cut me to the quick. He was with a relief group in Somaliland trying to help people who were living in incredibly horrible conditions. His focus was on what basic needs they lacked. One day, he approached a bent-over, shriveled-up woman with the usual list of questions: "Do you need food? Is your baby sick? Do your children need clothes? Do you have shelter? Do you need a burial cloth?" All of the items needed to meet her physical needs could be provided. She replied by sharing a story with him about her background, how she came to be in the desperate situation he found her in. It began as any of our stories might: normal family, working father, good marriage and children...but then turned to events that we only see on the nightly news: The war came, the militia came through the village stealing, slaughtering beating and destroying what they could. She was able to escape, but a drought came, her children died or were stolen. She was now in the city, knowing no one, and having nothing. Ripken slowed down long enough to find out what she needed most. He realized that what these devastated people needed was for someone to sit for awhile, or stand with them and let them share their stories. He was amazed to see the power of human presence. In his pride, he thought he knew exactly what these people needed, but he would never have thought to put "Conversation" or "Human connection" on his list.
How about you? Is "Conversation" or "Human connection" on your list this year? Will you have or make time to learn more about your students than the fact that they have 3 overdue books from 3 different schools? There has to be a reason...don't assume you know it! Will you be able to lead a new teacher, obviously overwhelmed, through a one-on-one lesson in how to locate a book in your library...or just hand them a brochure because you're too busy to give them the attention? As I was meeting with our Intermediate classes last week for their Orientations, I had a few letters with overdue notices attached, for books from both out media center or others in the district. I had the usual assortment of reactions: they had the book in their bookbag, they returned it at their old school, they lost it and wouldn't pay for it...you can supply some more, I'm sure. But the majority were pretty blasé about the notices. However, as the classes were dismissed to go browse for books and checkout, one new student, Shyann, sat quietly looking at the paper. An unwanted tear started forming in one eye, which she tried to dismiss. This outwardly tough and tall fifth grade girl was reacting to more than receiving an overdue book letter. As her table emptied, I approached her with my usual response to crying students, I had to fight back the tears myself! I sat with her and asked if she wanted to tell me anything. With a little coaxing, she opened up and I, like Nik Ripken, was humbled to make a human connection with this girl in the midst of a busy and hectic class. We both wiped our eyes and I led her to the shelves where she was able to select a book to checkout. "Conversation"? Check. "Human Connection"? Check.
As Nik Ripken said, there was much more to the suffering Somalis than their overwhelming physical needs. Their stories convinced him that it would never be enough merely to feed and shelter them. We do that much for animals. Can we find time to meet some of the deeper needs: conversation, a few minutes of listening, some human connection...that will enrich not only their lives, but also ours?
Without that, we're missing something valuable.
I hope your year is starting off with some meaningful human connections. In our busy, jam-packed days that don't seem to get any easier, it's something worth taking time for. It helps keep me stay grounded. It will do the same for you, friends!
I've been reading a life-changing book, "The Insanity of God" by Nik Ripken; one of a few on my summer reading list that somehow didn't get finished in the summer. However, it is not one to hurry through. It's the true story of a man who has extensively researched the persecuted church in nearly 60 countries. In one heart-rending story after another he tells the story of how faith survives and even flourished in places that are overcome with the darkness of sin, despair and hopelessness. One particular account cut me to the quick. He was with a relief group in Somaliland trying to help people who were living in incredibly horrible conditions. His focus was on what basic needs they lacked. One day, he approached a bent-over, shriveled-up woman with the usual list of questions: "Do you need food? Is your baby sick? Do your children need clothes? Do you have shelter? Do you need a burial cloth?" All of the items needed to meet her physical needs could be provided. She replied by sharing a story with him about her background, how she came to be in the desperate situation he found her in. It began as any of our stories might: normal family, working father, good marriage and children...but then turned to events that we only see on the nightly news: The war came, the militia came through the village stealing, slaughtering beating and destroying what they could. She was able to escape, but a drought came, her children died or were stolen. She was now in the city, knowing no one, and having nothing. Ripken slowed down long enough to find out what she needed most. He realized that what these devastated people needed was for someone to sit for awhile, or stand with them and let them share their stories. He was amazed to see the power of human presence. In his pride, he thought he knew exactly what these people needed, but he would never have thought to put "Conversation" or "Human connection" on his list.
How about you? Is "Conversation" or "Human connection" on your list this year? Will you have or make time to learn more about your students than the fact that they have 3 overdue books from 3 different schools? There has to be a reason...don't assume you know it! Will you be able to lead a new teacher, obviously overwhelmed, through a one-on-one lesson in how to locate a book in your library...or just hand them a brochure because you're too busy to give them the attention? As I was meeting with our Intermediate classes last week for their Orientations, I had a few letters with overdue notices attached, for books from both out media center or others in the district. I had the usual assortment of reactions: they had the book in their bookbag, they returned it at their old school, they lost it and wouldn't pay for it...you can supply some more, I'm sure. But the majority were pretty blasé about the notices. However, as the classes were dismissed to go browse for books and checkout, one new student, Shyann, sat quietly looking at the paper. An unwanted tear started forming in one eye, which she tried to dismiss. This outwardly tough and tall fifth grade girl was reacting to more than receiving an overdue book letter. As her table emptied, I approached her with my usual response to crying students, I had to fight back the tears myself! I sat with her and asked if she wanted to tell me anything. With a little coaxing, she opened up and I, like Nik Ripken, was humbled to make a human connection with this girl in the midst of a busy and hectic class. We both wiped our eyes and I led her to the shelves where she was able to select a book to checkout. "Conversation"? Check. "Human Connection"? Check.
As Nik Ripken said, there was much more to the suffering Somalis than their overwhelming physical needs. Their stories convinced him that it would never be enough merely to feed and shelter them. We do that much for animals. Can we find time to meet some of the deeper needs: conversation, a few minutes of listening, some human connection...that will enrich not only their lives, but also ours?
Without that, we're missing something valuable.
I hope your year is starting off with some meaningful human connections. In our busy, jam-packed days that don't seem to get any easier, it's something worth taking time for. It helps keep me stay grounded. It will do the same for you, friends!
Tuesday, July 29, 2014
To Market, To Market!
This summer I was able to return to a couple things that have been sadly neglected: my house and my physical condition. Both have suffered from being on the back burner for too long. The gym workouts will be the topic of another blog post, but in reacquainting myself with cleaning my house and the appropriate cleaning products (is there an expiration date for those?), I was quite surprised by an ad on the Swiffer pads. Now I'm not saying it's been awhile since I used them, but did you know that Mike Myers is coming out with a "Cat in the Hat Movie"? Don't have high hopes for that one.
This summer I also was able to take a workshop in our district entitled "Marketing Your Media Center". It's a topic I'm very interested in and hoped to come away with some practicial, doable things that would help me promote my library and show others how great it is and market the many things we have to offer. I was not disappointed. Our trainer, a master teacher and trainer, had done his homework for what we need as Media Specialists, and explained it all in ways that were easy for any of us to understand. While we want to think that our "customers"already know what we do, we can never assume that. Just because it's important to you, it might not be important to others until you tell them that. Tell them, tell them why they need to know it, and how it will help them. This isn't Algebra (when are we ever going to use this?), it's addition and subtraction! What we have to offer to their lives is enrichment and excitement! Not using what we have to offer will diminish their effectiveness and learning, whether a teacher, student, administrator, or community member.
Friends, we can never express that we're tired of telling what we do. We can never stop promoting and marketing our services. Consider your Media Center a business that needs customers to stay afloat. And you're a business owner who wants to stay relevant and necessary. And employed! You are already doing fabulous things, just let others know about it. As our trainer said, it's not necessarily a loud "Look at ME!" but more a "Fluffing the Pillow"... and who doesn't like that?
I was recently sitting with some women at a conference discussing children, hair, diets, etc. and I said that in a few years I wanted to go with the Judi Dench look. No one knew who she was. I was kind of surprised; I thought these were women who would know that gifted actress. We were all close to the same age, and I figured we all knew the same cultural figures. Apparently not! So I described the look...all the while thinking what else did I assume they knew in the course of our conversation? Folks, don't assume! So it is when we describe things, programs, even books in our Media Centers. Don't use some lingo that is exclusive to the world of Media...especially in technology. Know your audience and do your marketing and promotion at that level.
In my district we'll be back to work August 11, although many of my media colleagues have gone in earlier. It's time to start thinking about our advertising campaigns. How are you going to market your library brand? What do people need to know that you do (yes, I know...everything!!!!). Do you have something new to market/show off/explain? Whatever it is, be enthusiastic, aggressive, persistent and consistent about it. Not just a one shot thing at a Faculty Orientation. Be that Energizer Bunny and keep going and going and going to get the word about about all your valuable offerings.
Hope you get off to great start, yet maintain the peace and relaxation you attained this summer to stay grounded!
Sandy Penvose
This summer I also was able to take a workshop in our district entitled "Marketing Your Media Center". It's a topic I'm very interested in and hoped to come away with some practicial, doable things that would help me promote my library and show others how great it is and market the many things we have to offer. I was not disappointed. Our trainer, a master teacher and trainer, had done his homework for what we need as Media Specialists, and explained it all in ways that were easy for any of us to understand. While we want to think that our "customers"already know what we do, we can never assume that. Just because it's important to you, it might not be important to others until you tell them that. Tell them, tell them why they need to know it, and how it will help them. This isn't Algebra (when are we ever going to use this?), it's addition and subtraction! What we have to offer to their lives is enrichment and excitement! Not using what we have to offer will diminish their effectiveness and learning, whether a teacher, student, administrator, or community member.
Friends, we can never express that we're tired of telling what we do. We can never stop promoting and marketing our services. Consider your Media Center a business that needs customers to stay afloat. And you're a business owner who wants to stay relevant and necessary. And employed! You are already doing fabulous things, just let others know about it. As our trainer said, it's not necessarily a loud "Look at ME!" but more a "Fluffing the Pillow"... and who doesn't like that?
I was recently sitting with some women at a conference discussing children, hair, diets, etc. and I said that in a few years I wanted to go with the Judi Dench look. No one knew who she was. I was kind of surprised; I thought these were women who would know that gifted actress. We were all close to the same age, and I figured we all knew the same cultural figures. Apparently not! So I described the look...all the while thinking what else did I assume they knew in the course of our conversation? Folks, don't assume! So it is when we describe things, programs, even books in our Media Centers. Don't use some lingo that is exclusive to the world of Media...especially in technology. Know your audience and do your marketing and promotion at that level.
In my district we'll be back to work August 11, although many of my media colleagues have gone in earlier. It's time to start thinking about our advertising campaigns. How are you going to market your library brand? What do people need to know that you do (yes, I know...everything!!!!). Do you have something new to market/show off/explain? Whatever it is, be enthusiastic, aggressive, persistent and consistent about it. Not just a one shot thing at a Faculty Orientation. Be that Energizer Bunny and keep going and going and going to get the word about about all your valuable offerings.
Hope you get off to great start, yet maintain the peace and relaxation you attained this summer to stay grounded!
Sandy Penvose
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